The Hyundai Equus promises to be a dark horse in the large luxury class with its competitive performance, extensive equipment roster, world-class quality and extraordinary value pricing. Lexus and Infiniti took a similar approach back in the day, and now it’s Hyundai’s turn. For about $60,000 when new, the Hyundai Equus offers the space, comfort and amenities of fully optioned high-end sedans costing close to $90,000 or more.
Even if the Equus isn’t quite as performance-oriented as more athletic European thoroughbreds, Hyundai is betting most drivers won’t notice or care as they happily pocket a price difference equal to the value of a small sport sedan. Not only that, but the Hyundai Equus appears capable of shaking up the segment with its remarkably quiet and limousine-like cabin, top-drawer amenities, long warranty and unique dealer service program.