In the case of the Hyundai brand, necessity has been the mother of reinvention. Ten years ago, Hyundai was little more than the punch line to jokes about low-quality cars with laughable reliability. If the brand was to survive in the increasingly competitive automotive marketplace, it needed a major-league makeover. Hyundai has accomplished exactly that in recent years, turning out vehicles that have been hailed as paragons of value-priced quality.
This reinvention scales new heights with the Hyundai Genesis, the manufacturer’s first stab at the luxury car market. Quiet as a murmur and drenched in luxury, it offers genuine opulence at an unbelievably low price, and credibly competes with premium sedans by Acura, Cadillac, Infiniti and Lexus. If you’re in the market for a luxury sedan and want to savor all the bells and whistles without cleaning out your kids’ college funds, take a look at the impressive Hyundai Genesis.